Show MoreWhat motivates people to eat at fast food restaurants? Could it be that they just enjoy fast food? I believe there are three goals that consumers attempt to balance when deciding what and where to eat. Consumers have switched to fast food because of social pleasure, eating pleasure, and lifestyle support.
The first goal that consumers attempt to balance when deciding what and where to eat is social pleasure. Consumers gain pleasure and acceptance when eating and interacting socially. In restaurants, people can gather with family members for socialization. Fast food dining also enables people to renew and strengthen friendships. They also dine in restaurants to sometimes celebrate special occasions.…show more content…
If the consumer feels that they are receiving high quality food at a quickened pace, they will continue to come back and keep the cycle going. I believe that eating pleasure is the most important goal in deciding what and where to eat.
The final goal that consumers attempt to balance when deciding what and where to eat is lifestyle support. Two-income households are either too busy or too tired to cook at home. Fast food dining is convenient for these time-crunched families. This convenience supports this hurried lifestyle and enables the families to still dine and eat together. The need to satisfy hunger together with the need for family togetherness is met while using the fast food dining. With the introduction of nutritious items on a menu, families can be satisfied in knowing that some restaurants support healthy lifestyles. Fast food items can be purchased with little or no guilt involved. Lifestyle support and health needs can be met while dining in a fast food restaurant.
In recent years, fast food dining has become popular among consumers because of social pleasure, eating pleasure, and lifestyle support. In social pleasure, family members, friends, business associates and children derive pleasure when interacting and eating socially. In eating pleasure, consumers can eat high quality food at a quickened pace. In lifestyle support, hurried lifestyles are supported by the convenience of fast
The Culture of Food in America Essay
2672 WordsJun 19th, 201211 Pages
The Culture of Food in America
Food is an essential part of any culture and it serves to show the diversity and unique aspects of different cultural beliefs. In the United States, there are people from diverse cultural groups and many different cultures. These groups possess unique culinary cultures, which add to diversity. This paper explores the different cultural groups present in the United States and their traditional foods. These cultures enable us to understand the concept of cultural diversity. The paper also explores divergence towards the “fast food” culture and its effects of the health of Americans. Two journal articles are used to further…show more content…
Different cultures of Hispanic origin consume different types of beans with Southern Mexicans, Cubans, Venezuelans, and Central Americans using black beans while Puerto Ricans, Dominicans, and Northern Mexicans use pinta beans or pinto. Hispanic Caribbean, Central, and South Americans prefer red kidney beans, while Brazilians and Venezuelans use garbanzo or chickpeas (Devine et. al., 2002).
Native Americans Native Americans consume traditional American dishes such as crab cakes, beef barbecue, pizza, and slow cooked pork. However, these diets emerged after being introduced by Europeans (Wellman & Friedberg, 2002). Before they came into contact with Europeans, they ate Indian corn, squash, pumpkins, wild rice, sweet potatoes, peppers, tomatoes, papayas, avocadoes, and peanuts (Wellman & Friedberg, 2002).
General Eating Habits of the American Population Although the American population has different culinary tastes, there is a convergence towards the culture of fast foods at present in the U.S. Many Americans have adopted an eating culture that involves consumption of fast foods in large quantities. This has been seen as the American dietary culture and has been embraced by most cultural groups. For instance, $6 billion was spent on fast foods in 1970, but this figure increased to $110 billion by 2000 (Wellman & Friedberg, 2002). Most of these fast foods are junk foods and they include pizza, french fries, candy, hamburgers, hot dogs and