Essay Marketing Ethics And Social Responsibility

Content:


Role of Marketing Ethics and Social Responsibility in Health Care Today
Name
Institutional Affiliation
Role of Marketing Ethics and Social Responsibility in Health Care Today
Changes in the contemporary community that are characterized by new technologies, availability of information, economic and cultural globalization have influenced the perception of ethical behavior in health care practice. Ethical considerations are important in how the personnel in health care provision handle matters concerning human rights. As a result, such concerns are presented under the concept of social responsibility. The concept reflects on an organization as a body that can meet the principal goals while incorporating particular public endeavors. Alternatively, the company can be making high returns for the shareholders while at the same time supporting other ventures deemed important by the stakeholders. Additionally, social responsibility involves matters that concern environmental conservation and safety of the commonwealth life. Hospitals that engage in active social responsibility, contribute their resources and skills to the common good by engaging in activities such a...

Get the Whole Paper!

Not exactly what you need?

Ethics And Social Responsibility In Marketing

IntroductionIn today's marketplace, it is crucial to be responsible both ethically and socially. Some marketing tactics in the herbal supplement industry have been deplorable. This paper will explore some of the marketing tactics used by Quest for Life, Inc. for their herbal supplement Extenze. Since we can't trust some these marketing firms or departments within these business to maintain a moral or ethical standard, regulations and laws should be established outlining when, where, and how you can market products with adult content.

Description or product or serviceQuest for Life, Inc.; founded in 1999, is a company that markets a variety of products ranging from air and water purification to herbal supplements (QFL, 2009). ExtenZe was introduced in 2004 and was until recently only marketed on the internet. The start of 2009 began an extensive "As Seen on TV" and newsprint marketing blitz. The following is an expert from one of their newspaper ads: "ExtenZe is the strongest, most advanced formula available today to increase the size of your penis and enhance sexual desire, pleasure and performance. With the newest, most advanced medically designed formula ever created for male sexual enhancement, it's simply the best and is all natural with no harmful side effects. Increase the size of your penis in just a few weeks by taking one ExtenZe tablet each day. ExtenZe works for men of any age" (Enhance Your Sexual Performance, 2009). The ad shows a picture of a scantily clad woman and offers a 14 day free trial as well as discounts for bulk buys.

Ethical implicationsThere are broad ethical, moral, and social implications with this type of product being marketed in the daily newspaper and television ads. KIDS HAVE ACCESS TO THIS MEDIA!!! This smut advertisement (and that's what it is….smut), doesn't belong on TV during the day or primetime programming, and it sure doesn't belong in the daily newspaper. Now I know that the newspaper industry have taken a beating because of the rise of internet media outlets and cable TV, but they shouldn't lower their standards and print ads that market this type of product. This ad fits the description of cultural pollution defined in our textbook (Armstrong & Kotler, 2009). They are hoping to hit their target audience, but know that there are going to be people who are going to be annoyed or bored with their marketing schemes.

From a marketing perspective, they use newspapers to market their product, because the majority of people that subscribe to them these days are older that probably have some sort of erectile dysfunction, or lack of sexual desire. The TV marketing is targeted at the stay at home mom that is not content with her sex life and would...

Loading: Checking Spelling

0%

Read more

Ethics and Corporate Social Responsibility in the Music Industry

1788 words - 7 pages Since the music industry is quite diverse it is consequently impacted by a great number of ethical issues. The issues span across the production side to the consumptions side of music. They issues deal with things as inconsequential as lip syncing to the breaking of laws when stealing music. Although there are a lot of different areas that can be examined within the industry, the most important ethical issues fall under the category of...

The Role of Ethics and Social Responsibility

890 words - 4 pages Ethics Paper PAGE \* Arabic 2 Running Head-THE ROLE OF ETHICS AND SOCIAL RESPONSIBILITYThe importance of ethics in developing a strategic planJaime EnriquezMGT 498January 24, 2011Eligah KingThe importance of ethics in developing a strategic planBusiness ethics are becomingly more effective in the modern world of business, yet ethics and social responsibility...

Business Ethics and Corporate Social Responsibility

581 words - 2 pages Corporate Social Responsibility or CSR covers all aspects of corporate governance. It includes information on how companies conduct their business in an ethical way, taking account of their impact economically, socially, and environmentally. CSR includes relationships with employees and customers. Increasingly companies have to...

Ethics and Social Responsibility/ Explain the role of ethics and social responsibility in developing a strategic plan while considering stakeholder needs and agendas.

753 words - 3 pages Ethics and Social Responsibility in Strategic PlanningCorporations when faced with difficult decisions have to keep in mind that the decisions that need making not only affect the corporation and the employees that work for the corporation, but it affects the corporations' stakeholders, and the public communities. The...

This essay is about the role of ethics and social responsibility in management.

1122 words - 4 pages Principles of ManagementDec. 15, 2001A Role of Ethics and Social Responsibilities in Management.Ethics can be defined as a process of evaluating actions according to moral principal of values (A.Alhemoud). Throughout the centuries people were trying to choose between profit and moral. Perhaps, some of them obtain both, but every...

Ethics and Corporate Social Responsibility: The Regulatory and Legal Framework

1158 words - 5 pages Responsibilities of a Business FirmA narrow view of corporate responsibility, known as the 'shareholder primacy' theory has been enforced whereby a corporation's responsibility extends only to maximizing profits (Kercher, 2006). On the other hand, ethical responsibility theory advocates strong corporate self-restraint and duties and expansive public policy strengthening stakeholder rights. Economic responsibility theory advocates market wealth...

Legal Issues, Ethics and Corporate Social Responsibility on Business Planning

931 words - 4 pages Gary Dessler wrote that planning is, "the process of establishing objectives and courses of action prior to taking action" (Dessler, 2001). Business plans at (My company) are built by completing thorough business assessments, making operational plans and making the financial decisions to provide the monetary resources to put the plan in action. Planning is important at all levels of management and its importance is often overlooked causing...

Social marketing reflects corporate social responsibility

1052 words - 4 pages Introduction This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing...

Social Responsibility in Business

736 words - 3 pages SOCIAL RESPONSIBILITY IN BUSINESS SOCIAL RESPONSIBILITY IN BUSINESS Introduction

Business and Social Responsibility

1495 words - 6 pages The problem that was investigated consisted of a question that Milton Friedman posed in one of his articles, which was featured in The New York Times Magazine in 1970. The question was, “What does it mean to say that “business” has responsibilities” (Friedman, 2007, p. 173)? Friedman (1970) elaborated on how businesses cannot have assigned responsibilities. Furthermore, he described how groups or individuals should be the only ones that can...

Literature review on the ethics and social responsibility of an organisation.

697 words - 3 pages Literature Review on Ethics and Social Responsibility of an OrganizationToday's society is primarily based upon performance and profit and a hunger to achievesuccess at an increasing rate, therefore it is not odd to discover that it is essential to instilla sense of social responsibility into any organization.Throughout the centuries people were trying...

0 thoughts on “Essay Marketing Ethics And Social Responsibility”

    -->

Leave a Comment

Your email address will not be published. Required fields are marked *